Picking The Wrong Product: What Went Wrong With The Nano?

How much should a new car cost? More importantly, if you were a product manager in India where many people don’t make very much money, what would you price a new car at in order to create a product that just about anyone could afford? The product managers at Tata Motors though that they had…



10 Easy Tips to Help You Keep Your Car Running Strong!

Know your car! This is perhaps one of the best bits of advice I can give you, and it is free. We are all excited to get a new car we just can’t wait to get into it roll the windows down turn the radio on and go for a joy ride. Don’t resist go…



Do You Need to Do Anything Special to Maintain Your Diesel Car?

Diesel engines have come a long way since the days when Rudolph Diesel ran his first engine on peanut oil, and although the bare bones of the internal engine design have remained faithful to their original roots, the technology has evolved over the decades to incorporate many precision parts, and external sensors and its fair…